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Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy

In collaboration with former UFC champion, Frankie Edgar, Kalo, and Malka Media, I wrote and directed an Instagram video series -- as well as wrote the caption copy -- for Frankie's personal account that showcases his career, training and recovery regimen, family life, and how Kalo, a new hemp-infused seltzer brand, keeps him focused and relaxed at any given moment. The episodic series is divided as: -Episode #1 covers how Frankie keeps his mental game in check so he can be present in the moment and focus on what's in front of him, regardless if he's training, spending time with family, or focusing on one of his many side ventures. -Episode #2 covers how Frankie's intense training and recovery regimen leaves his body in need of rest, no matter how high of a level he's performing, and what he puts into his body serves as an aid to keep him going. -Episode #3 covers how his family is the most important part of his life, and it's the time he spends with them that he cherishes more than all of the glory and accolades that come with being a UFC champion.

Project Roles
Copywriter, Creative Director
Company
kalo
Skills
Copywriting, Creative Direction, Directing
Media
Short Films, Social Media Content, Social Media Copy
Project Industries
Advertising, Beverage, Packaged Goods
Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy
Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy
Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy
Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy
Frankie Edgar x Kalo | Organic Instagram Video Content + Caption Copy