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Adidas: Harden Vol. 2 (POP Animation Display)

With the launch of NBA star point guard, James “The Beard” Harden’s, second shoe; Adidas has put together the “Gas. Break. Cook” campaign. The latest marketing initiative highlighting Harden’s on-court technical prowess and capabilities to shake-n-bake his opponent out of his shoes. SICKBOAT was brought on board to build four motion graphic videos that complement the retail and POP display of the shoe. Site & Social: linktr.ee/sickboat

Project Roles
Animator, Motion Designer
2D, Motion
2D Animations, Motion Graphics
Project Industries
Advertising, Lifestyle, Sports