EATS

Chef Watson is a freaky genius AI that whips up delicious recipes based on 4 ingredient inputs. Unfortunately, like most freaky geniuses, nobody had ever really heard of him (it?). That’s why we cooked up EATS - a social and digital program that showed the world exactly what he was capable of. We worked with some incredible food stylists to recreate the EATS logo 12 times. Each letter was an ingredient and each logo was a recipe.