Rebrand and Website Redesign
WONGDOODY is a global ad agency that is over twenty years old. Over that time the name has been mangled in countless ways. DONGWOODY, WANGDOODLE, WRONGDOOBIE... This rebrand collected those mangles and made them the focus on everything branded including the business cards, stationary, office space and most of all the website. 10-second ads for each mangle were hidden in the website. Now we know that WRONGDADDY is not just a mangle of WONGDOODY, it's a mostly accurate home paternity test (results may vary).
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Branding, Social Media Content, Websites