Marine Harvest is one of the largest seafood companies in the world, and the world’s largest producer of Atlantic salmon. The opportunity was to build a global B2C brand in a category devoid of one – adding value to Marine Harvest products, delivering vision for retailers and creating something meaningful for consumers.
In order to achieve that and understand and respect the dynamic of translating a B2B business into a B2C offer, we started testing consumers reaction. We created four different territories all including a manifesto, a creative moodboard, an adcept and a packcept.
Role: Concept creation, visual and verbal storytelling. These earlier stages of MH research lead us on a journey to explore different MH factories in Norway. I went along with the team and client as a photographer and video maker. We started in Valsneset, the Fish Feed Factory, then went to Steinsvika where salmon are growing in fresh water. We continued in Persflua where salmon migrate to the ocean, grow up and are ready to go to their final destination Eggesbone, where salmon is processed and shipped.
Discovering and exploring the MH fish farms was definitely one of the best experiences as a creative designer I've ever had
- Project Roles
- Designer, Illustrator, Photographer, Product Designer
- Landor Associates
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
- Brand Identity, Branded Content, Case Study Videos, Illustrations
- Project Industries
- B2B, Packaged Goods