TradeLens — jointly developed by Maersk and IBM — is an open and neutral industry platform powered by blockchain technology and supported by major players across the global shipping industry. The platform promotes efficient, transparent and secure exchanges of information in order to foster greater collaboration and trust across the global supply chain. In order to bring together all parties in the supply chain onto a blockchain-based platform with a secure permission and identity framework, TL needs some brand expertise to guide them through this journey of empowerment. The Frameworks worked with them to achieve this transition, accurately analysing its complex system of supply chain participants including manufacturers, shipping lines, freight forwarders, port and terminal operators, shippers and customs authorities. Role: Development of the current brand identity, creating diagrams to visually translate the complexity of the blockchain system. Hundreds of icons design, UI for website and demo, concept and storytelling of sales coms.

Project Roles
The Frameworks
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Brand Identity, Data Visualization, Web Apps
Project Industries
B2B, International, Technology