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Samsung Experience Tour

The Samsung Experience Tour campaign took place between February and April of 2019 with the goal of bringing Brand Experience from its flagship location at Samsung 837 to pop-ups in cities across the country. The in-house creative team PRM built at Samsung was responsible for a full marketing campaign including print and digital creative for traditional media, brand-building, and content capture-all customized for each of the 13 cities. PRM Creative developed a bespoke, ownable pattern-based visual and messaging system that could be customized for any placement to local target audiences. PRM Creative ensured all collateral was consistent with brand guidelines and focused on driving consumer engagement. PRM Creative executed a full promotional campaign for all 13 tour locations across the country with over 280 pieces created within an average turnaround time of 72 hours

Project Roles
Designer
Company
PRM Creative
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Content Management, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Design, Design Pattern Research, Design Strategy, Digital, Experience Design, Retouching
Media
Advertising, Billboards, Brand Identity, Campaigns, Events, Mood Boards, Murals, Patterns, Photography, Posters, Presentations, Retail Designs, Visual Designs, Websites
Project Industries
Retail, Technology
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour
Samsung Experience Tour