The World Is Your Playground
While its origins have most often been ascribed to the armor-clad foot soldiers of the Roman Empire, the ancestry of “Hopscotch” has been dated as far back as 2357BC in ancient China.
Why all the babble you ask? Answer. Jeep isn’t just another 4x4. It’s an icon. A respected piece of automotive history that represents all that lies deep inside each and every off-road enthusiast - the instinctive, incorruptible passion for adventure.
While giving a subtle nod to Jeep’s “ancient” heritage, Hopscotch reminds every off-road enthusiast that even the earth’s toughest terrains are no match for the wheels of Jeep.
- Project Roles
- Art Director, Creative Director
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