MAGRABi

Founded in 1927, Magrabi has been the leading optical retail chain in the Middle East and North Africa for decades. But following years of intense competition, it needed to reaffirm its position as a category leader. Magrabi turned to Landor for help reclaiming its uniqueness and dispelling its perception as clinical and uninviting. Magrabi is not just an optical retail, it's a lifestyle brand where art and science meet each other. It’s a celebration of sight! Role: Creation of the visual identity, from logo to photography style, from packaging design to retail customer journey. I even learned acting!