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quip: The good habits company

Upon releasing the floss and with plans for more oral care products, we hoped to position the brand beyond the brush. We partnered with Hecho Studios, first, establishing the brand ethos. The tagline “The good habits company” is paired with a playful tongue icon, subtly linking good habits to oral care. Next, we crafted TV spots and other placements which further reveal how quip makes things that help you build good habits.

Project Roles
Creative Director, Designer
Company
quip
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction
Media
Advertising, Billboards, Branding, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Taglines, Television
quip: The good habits company
quip: The good habits company
quip: The good habits company
quip: The good habits company