quip: The good habits company
Upon releasing the floss and with plans for more oral care products, we hoped to position the brand beyond the brush. We partnered with Hecho Studios, first, establishing the brand ethos.
The tagline “The good habits company” is paired with a playful tongue icon, subtly linking good habits to oral care. Next, we crafted TV spots and other placements which further reveal how quip makes things that help you build good habits.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction
- Advertising, Billboards, Branding, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Taglines, Television