Jordan Brand X University of North Carolina Football
To celebrate UNC football becoming a Jordan Brand program, there was a community uniform unveil celebration and a remodel of the players’ tunnel. The uniform unveil involved the building of a temporary hanger in a public square. The players’ tunnel involved remodeling the tunnel and outside the locker room, along with new branding on the tunnel top. The full tunnel lights up like a runway and the mouth bellows smoke when the players run out.