With social interaction consistently moving online, RPA wanted to remind people of the joys of real-world interaction, and, in turn, promote the agency’s human-centric approach to advertising. This inspired the creation of GIMI-5 – a karma bot that takes the love he receives online (via likes, shares, and mentions) and transforms it into real, physical expressions of affection by giving out high fives.
- Project Roles
- Creative Director
- Art Direction, Creative Direction
- Art, Branded Content, Case Study Videos, Environmental Design, Installations, Interactive Installations, Websites
- Project Industries