Honda HR-V – Home Page Takeovers

To launch the HR-V as part of a large integrated project across different disciplines in the agency, including the TV spot and print campaign, I worked to come up with original HPTO executions that fit into the overall campaign positioning for the HR-V, 'We got it just right'.
These were executed in dozens and dozens of sizes and formats. We also worked to review/approve the work of many 3rd party vendors who created original content to make sure they all tied in to the campaign as well. Adweek named this Ad of the day.

Role: Sr. Art Director Agency: RPA