Farmers Digital

To extend Farmer's established campaign, "We Know From Experience" into the digital medium we created interactive video banners to show users amazing real scenarios that Farmers actually covered. To increase engagement with the band in the digital space we gamified the television commercials in fun and unexpected ways.

In total the digital campaign was a huge success with an average Active Engagement Rate of 1.39%, and driving over 10,000 quotes over the campaign.


Role: Sr. Art Director Agency: RPA
Award: 2018 A-List Awards - Interactive - Bronze