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Samsung x Rihanna: ANTIdiaRy

An episodic, multi-platform journey that reinvented the album launch by taking fans deep into the psyche of a cultural icon and revolutionary artist. We immersed fans in Rihanna’s story, and helped ANTI go platinum in less than 14 hours – faster than any album in history.

Project Roles
Creative Director
Company
R/GA
Skills
Copywriting, Creative Direction
Media
Branded Content, 360° Video, Augmented Reality, Billboards, Interactive Videos, Mobile Apps
Project Industries
Music, Technology
Samsung x Rihanna: ANTIdiaRy