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Samsung x Rihanna: ANTIdiaRy
An episodic, multi-platform journey that reinvented the album launch by taking fans deep into the psyche of a cultural icon and revolutionary artist. We immersed fans in Rihanna’s story, and helped ANTI go platinum in less than 14 hours – faster than any album in history.
- Project Roles
- Creative Director
- Company
- R/GA
- Skills
- Copywriting, Creative Direction
- Media
- Branded Content, 360° Video, Augmented Reality, Billboards, Interactive Videos, Mobile Apps
- Project Industries
- Music, Technology
