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Dole Color Me Coconut

Dole made a huge splash in the fruit bowl world by adding coconut water to their amazing fruit bowls, an industry first. This colorful spot was designed to help Dole, and their new fruit bowls, make a splash with shoppers. They were proud to share that sales rose 50% after the airing of this campaign.

Project Roles
Creative Director
Art Direction, Creative Direction
Commercials - Broadcast, GIFs
Project Industries
Packaged Goods
Dole Color Me Coconut