Dole Color Me Coconut
Dole made a huge splash in the fruit bowl world by adding coconut water to their amazing fruit bowls, an industry first. This colorful spot was designed to help Dole, and their new fruit bowls, make a splash with shoppers. They were proud to share that sales rose 50% after the airing of this campaign.
- Project Roles
- Creative Director
- Company
- RPA
- Skills
- Art Direction, Creative Direction
- Media
- Commercials - Broadcast, GIFs
- Project Industries
- Packaged Goods
