Racing has always been part of the Honda DNA, and that lineage extends to every Honda vehicle on the road. We developed the latest evolution of our “Racing at Heart” campaign to emphasize that connection specifically for our performance-motivated audience.
We launched the campaign through print and digital executions. The initial creative leverages Honda’s ultimate performance vehicles - the Civic Type R on the street and an IndyCar on the track. Subsequent creative features the Ridgeline and it’s Baja desert-conquering counterpart. The digital elements reference the campaign in look and feel and immediately draw the eye with energetic animation that does a 180-degree flip into the final frame.
- Project Roles
- Creative Director
- Art Direction, Creative Direction
- Commercials - Video, Products - Digital, Social Media Content
- Project Industries