Apartments.com OOH

To drive awareness of Apartments.com at an important industry event in Denver, we created a large campaign of OOH billboards, both vinyl and digital. This campaign tied into the Welcome to the Apartminternet campaign that features Jeff Goldblum as Brad Bellfower.

Our idea was that we have the right place for everyone and then call out some interesting regional specific but unexpected Denver-isms to be super relevant to our audience.