Dang

Dang is an Asian-American snacks founded by two Thai-American brothers based on an original recipe from their mom. They create snacks with an authentic Asian soul, creatively reinterpreted for the modern, healthy mindset — so everyone can participate in the vibrancy of today’s Asian culture and the depth of its flavors. Dang approached Chase Design Group to refresh their packaging and to create a cohesive family of products that articulate the “Asian for All” positioning in an authentic way. Our solution was to bring a fresh, new take on Modern Asian without stripping away all personality.