SK-II #NoCompetition x 2021 Tokyo Summer Olympics
*Paused due to COVID-19*
Encourage social conversation and bring awareness to the brand's campaign message and the new partnership with Simone Biles. This included a Times Square Takeover, promote the teaser for her first-ever brand-animated film, and collaborated soundtrack with John Legend.
Elevate social conversation to help amplify the campaign message 'Beauty is #NOCOMPETITION
Provide recommendations to optimize campaign social performance.
- Project Roles
- Creative Director, Creative Technologist, Editor (Brand/Content)
- Content Management, Content Strategy, Content Writing
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Beauty