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SK-II #NoCompetition x 2021 Tokyo Summer Olympics

*Paused due to COVID-19* Encourage social conversation and bring awareness to the brand's campaign message and the new partnership with Simone Biles. This included a Times Square Takeover, promote the teaser for her first-ever brand-animated film, and collaborated soundtrack with John Legend. Elevate social conversation to help amplify the campaign message 'Beauty is #NOCOMPETITION Provide recommendations to optimize campaign social performance.

Project Roles
Creative Director, Creative Technologist, Editor (Brand/Content)
Content Management, Content Strategy, Content Writing
Social Media Content, Social Media Copy
Project Industries
Advertising, Beauty
SK-II #NoCompetition x 2021 Tokyo Summer Olympics