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Google Egypt

Google launched its first campaign in the region, with Google Search in Egypt. The campaign was based on the insight that Egyptians say they know things, even if they don’t know. Accordingly the creative was developed on what Google can give you vs. people when you want to know something. Accordingly the campaign was developed as “When you need to know – Ask Google”

Project Roles
Copywriter
Company
BBDO
Skills
Copywriting
Media
Scripted TV
Project Industries
Advertising