NY Lottery

While trying to crack the next brand campaign for lotto, my partner pointed out that the rich people of New York were botching being rich. In the kind of way you write about. A quick google search revealed David Rockefeller spends millions on dead beetles. Amare Stoudemire bathes in wine. And Jerry Seinfeld spends hundreds of thousands a month on parking. Pretty much any other New Yorker would Make a Way Better Rich Person.

The press and awards shows thought so too. New York Times. Creativity. Adweek Ad of the Day, One Show Finalist, Webby nominee.