Footaction – No 1 Way

A launching pad for young creatives of color. We created the No 1 Way brand positioning for Footaction to highlight their commitment to highlighting creativity and originality in streetwear. Their renewed focus was brought to life through a new visual identity, as well as an educational program that helped young creators attending Historically Black Colleges and Universities get their designs into stores.

Project Roles
Creative Director
The FADER / Cornerstone
Creative Direction
Branded Content, Campaigns, Events, Retail Designs
Footaction – No 1 Way