You Dont Know Opera

The Dutch National Opera came to us with a problem: young people weren't coming to the Opera. The Opera house was seen as an old fashioned, stuffy institution. When in fact the opposite is true - it is a modern, contemporary house - from a highly conceptual level to the talent, stage design, wardrobe and beyond. We set out to change that misconception by telling the stories behind the Opera in a campaign we dubbed 'You Don't Know Opera'. The first film focuses on Frank, a Tenor at the DNO, and a semi-professional kick-boxer.

You Dont Know Opera - NOWNESS from NOWNESS on Vimeo.