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Diesel Make Love Not Walls

In 2016, a lost Diesel brand—struggling to find its way back its legendary status of yesteryear—picked us to help. The ever-provocative Diesel has never been scared of telling the world that looking good while loving one another beyond borders, sexuality, and religion is damn sexy. That is why we created the culturally relevant "Make Love, Not Walls" campaign. The work was launched across the globe as the ever-divisive Mr. Trump was sworn into Office on the promise to erect a 21 billion dollar wall between the US and Mexico driving an agenda of anger and intolerance. Following the re-launch, Diesel was once again applauded across the globe for their bravery. The campaign was shot David LaChapelle in collaboration with Nicola Formichetti and Jacob Wildschiødtz. Editing by Govert Janse. Creative Credits: Lars Mars, Ross Cavin, Chris Adams and more. Winner of Graphite Pencil at D&AD 2017 and a 5 Bronze Lions at Cannes Lions 2017. Some Press The Guardian Dazed Fast Co. Creativity AdWeek It's Nice That The Impression and Forbes

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Creative Director
Creative Direction
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Diesel Make Love Not Walls
Diesel Make Love Not Walls