Toyota campaign with Chicago Cubs All-Star Shortstop Javy Baez for Saatchi & Saatchi New York. The production took place during the Major League Baseball ‘Cactus League’ spring-training in Arizona where I worked alongside a film crew who was creating a broadcast commercial.
On the field action shots and studio portraits were captured over the course of a full day. While we were side by side with the motion crew on the field, I built a separate studio on location where I could capture the portrait setups in a controlled environment.
The work is being utilized for point of purchase displays at Toyota dealerships in the Chicagoland area and for other digital pieces online.