Audi Road Frustration Index

Mile-long traffic jams. Crater-sized potholes. Texting drivers. Today's roads are full of challenges. To highlight the intelligence of the new A6, we started a new conversation about the state of today’s roads. AKQA partnered with Audi and SENSEable City Lab at the Massachusetts Institute of Technology to collaborate on the Road Frustration Index, a project that examines the latest data on traffic, incidents, weather and driver sentiment in 30 metropolitan areas.