Okay
Velkro

Role—Lead Brand Designer Brief Ask—Develop a brand that helps people have more meaningful conversations and discover why they are the way they are. Criteria for Success—Have both digital and physical touch-points of the brand that elevate connection. Create a playable game through which people can learn more about one another. Consumer Insight—There are two types of relationships people build upon, new relationships where they must break the ice, and existing relationships where they need guidance on how to get to know one another more deeply. Strategy—Construct a collective that focuses on designing experiences and products that encourage empathy and rapport in a comfortable, safe way.

Project Roles
Designer
Skills
Brand Strategy, Design, Print
Media
3D Printed Prototypes, Games - Board, Prototypes, Social Media Content, Websites
Velkro
Velkro
Velkro
Velkro
Velkro
Velkro
Velkro