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RAW MATERIALS

Naming | Brand Identity | Packaging | Website Design I was tasked to conceptualized and created a cohesive visual story for Raw Materials - a jewelry brand that embraces the beauty of imperfection, organic materials, shapes, and the concept of wabi-sabi. The brand visual story is a combination of earthy and jewel-tone colors. Bright pops of colors such as orange, teal, and green are also derived from nature scenes. Imagery embrace imperfections, candid moment, or intentionally blurred.

Project Roles
Creative Director, Designer
Company
Rare Eye
Skills
Brand Strategy, Creative Direction, Design
Media
Brand Identity, Branding, Naming
RAW MATERIALS