Naming | Brand Identity | Packaging | Website Design
I was tasked to conceptualized and created a cohesive visual story for Raw Materials - a jewelry brand that embraces the beauty of imperfection, organic materials, shapes, and the concept of wabi-sabi.
The brand visual story is a combination of earthy and jewel-tone colors. Bright pops of colors such as orange, teal, and green are also derived from nature scenes. Imagery embrace imperfections, candid moment, or intentionally blurred.
- Project Roles
- Creative Director, Designer
- Rare Eye
- Brand Strategy, Creative Direction, Design
- Brand Identity, Branding, Naming