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"Amplify Her Voice" - The Global Fund for Women

The ask: Using $0, raise donations and awareness for a non-profit that people hardly know about. Global Fund for Women uses their networks to find, fund, and amplify the courageous work of women who are building social movements and challenging the status quo across the globe. In doing so, they rally communities of advocates who take action and invest money to empower women. The insight: Celebrities and influencers have such powerful voices and platforms and an audience willing to listen to every word they have to say. The result: An eye-catching social campaign launched on International Women’s Day that allowed female leaders from around the world to have a voice outside of their communities. Celebrities were able to pair with one of these agents and turn over their social platform to her for the day.

Project Roles
Art Director
Company
BBDO
Skills
Art Direction
Media
Social Media Content
"Amplify Her Voice" - The Global Fund for Women