La Victoria "Show Your Flavor

The ask: Create a campaign targeted at millennials that will engage them while scrolling through their Instagram feed and make them think twice next time they go to buy a jar of salsa. The insight: Millennials want to experience food and their lifestyle in the same way. They don't want to follow the rules or recipes, they want to create their own. Food and personality can go together and people can express themselves with their food. The result: Show Your Flavor, a bright, colorful campaign for Instagram showcases four characters who eat La Victoria salsa in their own quirky, distinct way.