OUCH!

This class project called for me to create an identity and exhibition for a nonexistent organization that juggled largely contradictory themes. I conceived an imaginary ‘Museum of Injuries’. To counter how considerably uninteresting and unappealing such a place sounds, I developed an identity that is lighthearted, loud, inviting, and informative. The educational exhibits translate dense clinical and scientific information through contemporary and minimalist design elements to aid it’s interpretability. The design of the physical promo material ties together a fun, interactive, and experiential brand.