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Mitsubishi Electriphobia - Cannes Cyber Lion (Bronze)
Electriphobia is the fear of electric cars. We created the Electriphobia Research Institute to help drivers get over this fear and get into Canada's first mainstream electric vehicle, the Mitsubishi i-MiEV.
AWARDS: Cannes Cyber Lion (Bronze), FWA's Site of the Day, Canadian Marketing Awards, Applied Arts.
- Project Roles
- Copywriter
- Company
- Mitsubishi
- Skills
- Copywriting
- Media
- Commercials - Video