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Accord Awards

To launch the 2018 Honda Accord we were tasked with reaching a diverse audience while bringing awareness to a car in a dying segment. To do this we took to Facebook where people naturally celebrate each other’s accomplishments. We gave people control of our message, letting them award their friends for achievements by tagging them in the comments of our post. This triggered a custom video response from Honda, featuring our trophy, complete with their friend's name engraved on it. Over 150 unique award videos were released to hyper-targeted audiences on social media. The campaign succeeded in building interest for the Accord, while celebrating others’ achievements, rather than bragging about our own.

Project Roles
Creative Director
Company
RPA
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Social, Social Media Strategy
Media
Social Media Content
Project Industries
Advertising
Accord Awards