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Pre-owned pre roll

Buying a Certified Pre-Owned Vehicle is a smart choice. Yet, many fail to see the value, as they are instead bombarded with ads that have confusing and similar talking points. To combat this, we created the Pre-Owned, Pre-Roll campaign to illustrate the Honda Certified Pre-Owned Vehicles program in a way that mirrored the benefits of buying used. Rather than shooting our own costlier ads, we bought previously-run ads from Del Taco, POM Wonderful, Magic Tracks, Smileactives and Timbuk2. We gave them a second life with our own graphics, music, and voiceover. In doing so, we were able to communicate second-hand quality in a simple and entertaining way and demonstrate that you can get value out of something the second time around.

Project Roles
Creative Director
Company
RPA
Skills
Art Direction, Comedy, Commercial, Copywriting, Creative Direction, Social, Social Media Strategy
Media
Social Media Content
Project Industries
Advertising
Pre-owned pre roll