😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Arielle Creative Director / Copywriter / Writer
ChapStick / Fingerprints
ChapStick, the brand that invented the lip balm category, had a huge problem: They had an enormous, diverse product line that nobody knew about.
They needed a 360 campaign that would show consumers that ChapStick products fit every type of lip and lip-need, introduce their new SPF product, and elevate their image from drugstore afterthought to premium beauty brand.
- Project Roles
- Copywriter
- Company
- Burns Group
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Video, Social Media Content
- Project Industries
- Advertising, Beauty