Simmons #SnooZZZapalooza

Simmons Mattress was ready to launch a total rebrand, establishing itself as the mattress “Just for Fun-ZZZs,” appealing to a demographic that doesn’t sleep but still needs to buy their first mattress.

We were going to think up fun, in-person summer stunts…and then Covid-19 hit. Knowing our bored and restless audience was stuck at home missing all their summer concerts and music festivals, we rescued some of summer, and brought a digital festival to them with the hashtag challenge on TikTok:

#SnooZZZapalooza.

Intentionally simple and easy to replicate, to enter you just stage-dive into bed and find. your. funZZZs. Fueling the vibe is an original music track we created to sound just like the popular retro-remixed songs on TikTok.