Labatt: Fake It Till You Lake It

Summer 2020…cancelled the lake.
It also cancelled our plans to release the summer campaign we had just wrapped for Labatt. Hanging out and socializing at the lake with a cold Labatt wasn’t happening. So we pivoted, working closely with a pair of do-it-all directors/actors/stuntmen, one catchy jingle and five hilarious scenarios later, we showed our audience how to Fake It Till We Lake It.