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Gatorade - Make the Days Count

As the Covid lockdown began, advertisers layered imagery of almost every conceivable human activity over a bed of somber piano music. But the Swift agency and Gatorade turned to Aika Music to provide motivation not consolation. A ticking hi-hat and a banging 808 bring urgency and energy to the workouts of the athletes that continue to make every day count.

Project Roles
Composer, Music Producer, Sound Engineer
Company
Gatorade
Skills
Hip Hop, Music, Trap
Media
Advertising, Commercials - Video, Music
Project Industries
Advertising, Music