Penn State - We Are Penn State

There’s a lot to love about Penn State, so they asked us to help share some of the reasons they’re most proud of.

From the start, we knew that the typography needed to play an important role. The shots were strategically selected to create clean space for words to breathe and be read quickly.

Due to the amount of words we needed to fit in the edit, I animated them in a way to guide the viewer to read at a faster pace.