Cheetos "Can't Touch This"

As part of the small Cheetos Vayner team, we had to prop up cheetos from just another snack to a staple in internet culture with very little budget, if any. We grew Cheetos’ instagram followers by 50% as well as engaging with celebrities through twitter and instagram. And making some funny memes along the way.
We supported Cheetos through it’s first Super Bowl ad in a decade, launching Cheetos Popcorn and #cheetle.