A Mix for Every Moment
My first real campaign, I made this project as a student at UF.
My teacher asked me to focus on a short, simple headline that can be used across various ads. This copy-restriction challenged me to focus on graphic design.
This process taught me about word economy and gave me even more respect for graphic designers.
- Project Roles
- Copywriter, Creative Director, Designer
- Malibu Rum
- Adobe InDesign, Adobe Photoshop, Copywriting
- Project Industries