Nationwide

This digital campaign for Nationwide was meant to educate parents so they can keep their children safe from
preventable accidents in the home and community. The app improves home safety with room-to-room safety
checklists and links to recommended products. Users can also create to-do lists, set reminders and track their
progress. The website covers many important topics, such as poisoning and choking. Since this was a sensitive
topic, we tried to be respectful with the design but also tried to keep things cheerful. The design direction
was meant to be grassroots informational rather than a part of the advertising campaign.