Con Edison

Get millions of New Yorkers to love a site they hate visiting every month. The reality is, no one wants to spend time
on their local utility provider’s website. Yet utility companies often have valuable energy information and benefits
worth knowing about. Our mission was to transform and modernize the Con Edison experience from a bill collector
to a customer engagement company. We evolved the Con Edison brand across all touchpoints with a look, tone
and feel that communicated the brand promise of “Trusted Energy Advisor of the Future.” We introduced custom
iconography, illustrations, and photography that gave the brand a bold and approachable personality.