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Optus
As part of the definition of the new Optus digital identity, we explored how to extend the existing brand identity
into the digital, utilitarian space. The new visual direction was made to scale flexibly between emotive, editorial
and transactional moments. The deliverables scaled from the most granular design definitions to aggregated
components and templates.
- Project Roles
- Art Director
- Company
- Optus
- Skills
- Art Direction
- Media
- Brand Guidelines, UI Design
