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Harley-Davidson Speed Shop

Harley-Davidson established the PDX Speed Shop as a concept store designed to appeal to a younger urban audience with a focus on community and street bikes. To help promote the store we launched a targeted media campaign and executed several shop events and promotions in partnership with local influencers. Over the course of three months we increased awareness of the shop among the Portland motorcycle community resulting in a 50% increase in year-over-year bike sales.

Project Roles
Art Director
Company
Harley-Davidson
Skills
Art Direction, Conceptual, Print, Retail
Media
Advertising, Events, Social Media Content
Project Industries
Automotive
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Harley-Davidson Speed Shop
Collaborators