Genesis

This exciting new car shopping experience embraces the Genesis brand as forward-thinking with a high quality
user experience. We wanted to give Genesis a stunning new way to showcase it’s cars, so we proposed a car
configurator blending the luxury of a showroom experience with the convenience of online shopping. Users can
choose the color and trim of the car, and interact with it in various playful ways. To top it all off, a pricing tool
shows the cost of every alteration, allowing customers to walk into the dealership prepared and ready to drive
away satisfied.