The New York Times "The Long Fight"
Conversation around the gender gap in professional sports hit a fever pitch leading up to the 2019 U.S. Open. We used decades of Times reporting to reveal the long fight of female players. With an iconic women’s tennis rally as our narrative device, every fault matched a headline of a setback, every point, a breakthrough. Billie Jean King’s wooden hits evolved to Venus William’s metallic smashes, mirroring their outspoken voices through the years. It’s a fight we wanted the viewers to feel, not just read about. Through photos of pioneering women athletes who seek pay equality in sports, including Billie Jean King, “Long Fight” is complemented by a tennis-themed soundscape.
AWARDS: D&AD, 2x Graphite Pencils, 1 Wood Pencil - One Show, 1x Gold Pencil, 2x Silver Pencils - Ad Age, Creativity Pick of the Day - Contagious Magazine, 1 of 25 Most Contagious Ads of 2019 - Little Black Book, A Decade of Creativity 2019.
- Project Roles
- Editing, Film, Finishing, Sound Design
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Media