The New York Times "The Truth Is Worth It"
The brand campaign and creative come at a time when anti-press rhetoric is on the rise and news organizations, particularly at the local level, are depleting. As a result, we looked to bring this to life with a range of stories and processes — showing that, no matter the subject, no matter the story, The New York Times chases the truth with the same rigor and integrity.
AWARDS: D&AD, 2x Black Pencils, 5x Yellow Pencils, 4x Graphite Pencils, 3x Wood Pencils - Cannes Lions, 2x Grand Prix for Film and Film Craft - One Show, Best in Discipline for Film, 10x Gold Pencils, 1x Silver Pencil - ADC, Best In Show,
4x Gold Cubes - AICP, Best in Show