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70 vs. You

When you smoke, you're facing over 70 cancer-causing chemicals. It's a fight your body isn't likely to win. We brought this fact to MMA fans with a special challenge integrated into mega-popular game UFC 3.

Project Roles
Copywriter
Company
FDA
Skills
Conceptual, Copywriting
Media
Games - Console
Project Industries
Gaming, Government
70 vs. You
70 vs. You
70 vs. You
70 vs. You
70 vs. You
70 vs. You